Busy. Broke.
Burned Out.
There's a Better Way.
The pricing playbook every plumber, HVAC tech, and electrician needs — but nobody ever teaches you.
Also available on Gumroad · Digital + Print editions
You're Working for Everyone But Yourself.
Most contractors think a full schedule means a profitable business. It doesn't.
The 80-Hour Week
The phone rings, the truck rolls, and you collapse at dinner. But the bank account never seems to grow.
The $25 Profit
After the supply house, the gas, the taxes, and the insurance — you're netting less than minimum wage on jobs you quoted in your head.
The Relationship Debt
The kids' games. The dinners. The weekends. You keep telling your family "one more job." They stopped believing you.
Two Paths. One Choice.
Every contractor is on one of these roads right now.
Scarcity
Abundance
The Math Nobody Ever Taught You.
7 chapters. One system. The 65% Standard.
The Daily Nut
Find your true break-even number. Stop guessing at profit. Start with the math of reality.
The Divisor Method
The 0.35 Divisor is the pricing formula that replaces gut-feel markup with guaranteed margin.
The Exit Strategy
Build a business that can outlive you. The 65% margin isn't just about today — it's about what you leave behind.
From the Driveway of a
Burned-Out Contractor
“I was the Grumpy Guy. Eighty hours a week, barely covering the van, missing my kids' games, and snapping at my wife because I was too tired to be a husband. I thought busy meant successful. I was wrong.
After years of what I call the ‘Grumpy Years’ — I found the math. Not accounting. Not guesswork. The actual formula that tells you exactly what to charge so your family wins and your business survives.
I wrote this book for the tradesman, the blue-collar warrior, and the shop owner who is still where I was. The math is in your hands now.”
Dutch Conner
Author · Consolidated Assets LLC · Amazon ISBN 9798248674954
Stop Guessing. Start Charging
What You're Worth.
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- ✓The daily action plan for your first 30 days of pricing correctly
- ✓The "Daily Nut" worksheet to find your real break-even number
- ✓The mindset reset that stops the Grumpy Years cycle